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Facebook Dating is not right here to defend myself against Tinder. It is here to battle OKCupid. And, make no mistake, it is aimed squarely in the age brackets where Facebook is still seeing development: old(er) individuals.

The clues had been immediately into the statement. “We are announcing a brand new collection of features… not far off, around dating!” a visibly amused Mark Zuckerberg beamed during their keynote during the company’s F8 meeting. Behind him, a super-sized display screen exhibited a graphic of 36-year-old Ime’s mocked-up profile that is dating. (more…)